Digital Marketing Specialist (Orange County)

Basic education, experience and skills required for consideration:

• Must have a Bachelor’s Degree.
• Experience may substitute for minimum education requirements.
• Must have at least 2 years of digital, social media, or content marketing experience.

Preferred education experience and skills:

• Preferred degree in English, Journalism, Communications, Marketing, or related field.
• Marketing, Communications, Social Media, or Content Marketing. Demonstrated marketing campaign tracking and reporting experience.
• Experience with content management and analytics software (HubSpot, Google Analytics).
• Writing experience, a plus. HubSpot and/or Google Analytics certifications preferred.
• •Excellent oral and written communication and organizational skills.
• Must work well with people in different departments and at different levels.  
• Strong Team and Interpersonal Skills
• Self-starter
• Analytical
• Collaborative
• Experience building website pages, landing pages, and making minor edits in website code without support from a developer.
• Experience tracking multi-channel marketing campaigns, including implementing tools (e.g., UTM codes) to track at a granular level.
• Executes paid ads on LinkedIn, including audience building, and reporting on ROAS to identify success and areas for improvement.
• Ability to review digital content and make recommendations to ensure alignment with current SEO best-practices.
• Follows online and email marketing best practices and other functions related to digital marketing and communications.
• Ability to create copy for social media, blog posts, landing pages, and emails aligned to digital best practices and brand standards.
• Experience using social and or marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Buffer, Hootsuite, Sprout Social, etc.) to plan and schedule social media posts.
• Experience or willingness to learn platforms like Canva or Photoshop to support graphic design for social media as needed.
• High level of attention to detail; high desire to meet the objectives and needs of internal clients and stakeholders; high desire to develop engaging online digital content and experiences.
• Able to gather information and objectives and formulate into marketing action plans.
• Ability to work under tight deadlines and manage multiple tasks simultaneously.
• Microsoft (MS) Office365, MS Office (Excel, Word, PPT), MS TEAMs, PeopleSoft, Slack, Zoom, Salesforce.com, Amazon Connect; Analytics software such as Google Analytics; Content Management Systems such as HubSpot; Social media scheduling platforms like Buffer, HootSuite or similar; Microsoft applications; Canva; Adobe Creative Suite; Working knowledge of HTML, CSS.
• Personal Computer and Peripherals, Mobile Devices, Phone and Voicemail System

Additional Information:

• To protect the health of patients and staff and to comply with new State of California mandates, City of Hope staff are required to show proof of full vaccination by September 30, 2021.  Compliance is a condition of employment.  

City of Hope is committed to creating a diverse environment and is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.